Ladbrokes is one of the most famous companies in the betting industry. Walk down any high street in the UK and you're bound to come across a 'Laddies' shop.
In fact, Ladbrokes is so well-established that it had existed for over a century before online gambling was invented! It's now a leader in the global gaming and betting market, with the UK, Ireland, Sweden, Belgium and Germany as its top 5 markets.
All of which is intended to prove to you that this is long-term, highly-trusted organization with a wealth of history behind it - not some new start up company that may disappear within 12 months, taking your money with it!
As with all the high street bookies that started trading online, Ladbrokes aren't content with being just an online bookie or casino - they aim to satisfy ALL your gambling needs. To do this, they offer separate products for Casino, Live Casino, Slots, Sports, Poker, Bingo, Lotto, Games and even Virtual Sports - pretty well everything you'd need!
Ladbrokes casino games are available as Instant Play via the main site, but are also available on your mobile phone or tablet, either as an app (Android or iOS) or in-browser client (mhub.ladbrokes.com/gaming.casino), which you can access via a QR code - a nice touch.
They also offer a download client, which is pretty unusual these days. To incentivise you, they're offering a 150% bonus up to £500 for customers who make their first deposit through the downloaded casino (see below for full details)
Which of these versions of the casino you choose will depend on which games you wish to play (not all games are available in the app) but there's plenty of choice, whichever way you play!
Ladbrokes have some very good sign-up bonuses (see below), but also have a very impressive VIP Club, which essentially boosts everything - better sign-up bonuses, better Comp points rates, special VIP-only offers. If you're looking to play exclusively at one casino, that kind of benefit can really tip the balance.Play now at Ladbrokes
In common with the other big-name bookmakers (betfair, bet365, William Hill etc), Ladbrokes has chosen to use Playtech as their casino games provider. Playtech's software will be well known to our players as a solid and reliable choice. The downside is that it makes each casino hard to differentiate.
Ladbrokes has partly addressed this issue by laying out its games in a grid format, which you can organize and select by clicking on the relevant tabs (eg Top games, New games, Table and Card, Slots etc). It's designed with a tablet audience in mind, and it works well on those devices, though it looks a bit awkward on a desktop.
We're big fans of free play games (the 'try before you buy' principle) and it's great that Ladbrokes allow you to play the vast majority of games in Demo mode, so you can play without having to make a deposit!
Slots form the bulk at Ladbrokes, and if you're a Slots fan, chances are you'll find exactly what you need. You can choose from over 180 games of all types (5-10, 15-20 and 25+ paylines, progressives and Free spins) and - as a Playtech casino - Ladbrokes offers you the excellent branded slots like the Superman and Batman suites.
Ladbrokes is big on jackpots, too, with over 34 Jackpot Slots. All the themed slots have a linked jackpot that regularly exceeds £100,000, and at the time of writing, Gladiator was showing a Jackpot over over £1,500,000!
There are almost 200 slot games to choose from, and Ladbrokes and Playtech's commitment to innovation means that new titles are constantly being added.
Ladbrokes's have a great selection of Table games, with specific variations to suit even the most discerning player.
For example, if you're a Blackjack player, in addition to Pro, Progressive, Surrender, Switch, UK and Multihand, they offer the excellent Blackjack Peek, along with 13 Live Blackjack tables.
Roulette players are equally well served with 11 different game types including French, European, American, Exclusive and Premium - literally something to please every player.
Add in 14 Video Poker variants, Baccarat, Keno and the two Asian favourites Sic Bo and Pai Gow Poker, and you'll see that Ladbrokes have every base covered - not just once, but multiple times!
A great feature - which we really like! - is the option to change the table colour. It may seem like an unnecessary thing to do, but changing from the standard green baize can really help with eye strain on those long late night sessions.Play these games at Ladbrokes
Ladbrokes are right at the cutting edge when it comes to offering players the option of playing with Live Dealers. Unlike betfair and bet365, which share the same feeds, Ladbrokes have taken the same route as William Hill by investing in their own proprietary dealers. This gives Ladbrokes Live Casino a much more authentic feel.
The idea of Live Dealer games is to transfer the real table casino feel into your home. Having those dealers in a dedicated Ladbrokes casino makes the feeling all the more real. Players are sometimes a little suspicious when playing Random Number Games on a computer. By playing via a Live feed to a genuine casino setting, there's no room for doubt - you can see the cards being dealt, the ball being spun, the dice being rolled. You can even chat with the Dealers, if you're so inclined!
Ladbrokes offer 13 Live Blackjack tables (with excellent limits of £25 to £2,500), 15 Live Roulette tables, 6 Baccarat and Casino Hold Em.
With each of the Live games, the dealers are online 24/7, you can switch between dealers at will and there are so many tables on offer (with different minimum and maximum table limits) that you'll never be short of somewhere to play.
This is one area where Ladbrokes have clearly put a lot of thought and effort into understanding what players want - and we genuinely think it will pay off.
Ladbrokes offer new players a total of £1,500 in welcome bonuses - £500 on each of your first three deposits. Each of the bonuses has a different percentage match - 100%, 50% and 150% respectively - so the maximum bonus of £1,500 is available for depositing a total of £1,900 over three deposits. We estimate that as an approximately 80% match bonus overall. Not the best you'll get, but far from the worst, especially when you factor in that the wagering requirement on all three bonuses is a healthy 20x.
for players who don't have a particularly fast broadband connection, it might be a good option
Ladbrokes are also offering a 150% bonus up to £500 for players who download the casino client and make their first deposit from within it. It's an unusual move as most casinos are moving away from a download to an online client, but for players who don't have a particularly fast broadband connection, it might be a good option. NB ensure you download the client before you create an account. Also, claiming the Download bonus makes all other bonuses null and void.
A particularly nice feature at Ladbrokes is the Sunday Market. Essentially, you accrue points (1 point for every £10 turnnover in Ladbrokes Casino, Live Casino or Vegas) from Monday to Saturday which you can then cash in on a Sunday. The market is a fun, interactive screen that sees you walking down a street, stopping at stalls and treating yourself! Typical items are 10 Free Spins for 250 points, or a £10 for 900 points. A bit of fun, sure, but still a great idea.
Become a long-term player and Ladbrokes will reward your loyalty. VIP players enjoy am exclusive sign-up bonus, a special Comp point rate and better offers in the Bonus Store. Each player has a personal manager who they can contact by phone, chat, email or even in person. But Ladbrokes know that VIPs want more than just the best bonuses and biggest rewards and offer them access to the best music, sport and cultural events across the globe. Recent examples include the ATP World Tennis Final, a private box with hospitality to watch the Cirque du Soleil at the Royal Albert Hall, and all day hospitality at the Cardiff Millennium Stadium to watch Wales v Scotland in the Rugby Union Six Nations.
For full details of all these bonus offers, read here.Claim these bonuses
Handling your finances at Ladbrokes couldn't be easier. You open a Main Wallet into which you deposit funds. The Main Wallet allows you to play on Casino, Live Casino, Poker and Bingo, and also bet on Sports. Should you wish to play on Games and Lotto or the Exchange, you then transfer funds from the Main wallet. It's very quick, easy and hassle-free.
You can use any one of up to 12 methods to get your cash into your Wallet, including MasterCard and Visa credit cards, Visa Debit, Visa Electron and Maestro debit cards and ewallets like Paypal and Neteller.
NB deposits made via Neteller and / or Skrill (Moneybookers) are NOT eligible for bonuses.
bypass the usual sign up process by registering via your Paypal account
A great feature is the ability to bypass the usual sign up process by registering via your Paypal account. From then on, your deposits and withdrawals are handled the same as any other Paypal transaction.
Ladbrokes banking system is backed up by state-of-the-art encryption technology to ensure players' personal data and information is kept safe and secure. Ladbrokes utilises Secure Sockets Layer (SSL) technology - the same security technology used by major banks.
As part of their role as a responsible operator (see below) Ladbrokes allow you to set deposit limits - on a weekly, monthly or yearly basis. These can be set when you first sign up and start playing, and can be reviewed on a deposit by deposit basis. Bottom line - you're always in control.
Ladbrokes has a rock solid reputation in the industry that was hard-won and therefore highly prized.
For GB customers, Ladbrokes are licensed and regulated by the British Gambling Commission. Players need to know that they're betting with an honest, open and transparent company, so Ladbrokes go out of their way to demonstrate this by linking directly to their Licensing information. To see the latest certificate, follow this link: Gambling Commission Licence.
For players outside GB, Ladbrokes are licensed by the Government of Gibraltar (RGL Nos. 010, 012 & 044) and regulated by the Gibraltar Gambling Commissioner.
Trusting an operator with your funds is a huge issue for most players. Ladbrokes keep active customer balances in a trust account, which is separate from their corporate funds. What this means is that customer funds are protected in such a way that they would not, in the event of insolvency, form part of Ladbroke's assets. This meets the British Gambling Commission's requirements for the segregation of customer funds.
Another area where Ladbrokes scores very highly is Responsibility. Most casinos provide links to organisations such as GamCare and Gamblers Anonymous, but Ladbrokes take this part of their role very seriously, and have a separate section dedicated to responsible gambling, where they outline their approach. You'll find great advice on how to set Time Outs, Loss Limits and Self-exclusion periods. It's all aimed to help you keep gambling as an exciting, sociable and memorable way to spend time.
Customer support is an area where Ladbrokes seems to have all the bases covered, but where they fall slightly short. They offer free telephone support, email and Live chat (using dedicated in-house customer advisors) and even allow players to Tweet them.
They also give a postal address, and although that might seem a little old-fashioned, it's good to know that there's a physical building that you could visit should you wish.
All seems fine, but our experiences were less than satisfactory. We wanted to ask for some clarification over the bonuses. Live chat was not available 24/7 so we decided to email our questions. It took a day to get a reply. Admittedly, this was during the Cheltenham Festival, and they apologised for the delay in responding, but the answer they gave was a generic one regarding Sports betting and had nothing to do with the question we asked! When Live Chat was finally available, response times were a bit slow, though the answers we got were thorough and accurate.
If Ladbrokes want to challenge the big guns like betfair and bet365, they should invest a little more into this vital aspect of a player's experience.
Ladbrokes is a casino that very nearly gets it bang on.
In terms of the games on offer, the banking and the bonuses and rewards, it gets five stars. Where it falls down a little is in the design of the website and Customer Support.
Ladbrokes underwent a re-design in late 2015 which has brought it in line with the mobile and tablet generation. On those devices it works well, but not so well on desktops. You have the option to download a casino client, which is great, but we feel that the main website should work well on all devices. A small issue, but one which brings Ladbrokes' score down a little.
A slightly bigger negative is the customer support. Live chat should always be available, and the email facility needs to return quick, accurate replies. At Fortune Palace, we regard 24-7 customer support as an online gambling basic and think that this issue needs addressing if Ladbrokes wants to be seen as a true 5 star casino.
But don't let the above small points put you off playing at what is overall an excellent casino, that's worked extremely hard to differentiate itself from the competition. We can thoroughly recommend it, and have high hope that the negatives mentioned above will be sorted in the very near future.Play now at Ladbrokes